Shanghai, May 2013 – DB&B Shanghai has scored a “Best in Category” 5-Star Award for Jumpstart L’Avenue at this year’s International Property Awards held at Kuala Lumpur on 10 May 2013. This is the second consecutive win for Senior Designer Ives Wu and his team. He bagged a Highly Commended Award for Jumpstart Wheelock Square last year.
“We are tremendously proud of what you have done. Your design team is incredibly talented and the technical teams from construction to customer service are excellent. This is the reason why we have used DB&B for several of our offices, and we will continue to do so,” added Chapman Leung, Managing Director of Jumpstart Business Centre.
Jumpstart L’Avenue is the biggest and most luxurious business centre facility under the Jumpstart Group to date. It is housed in one of Shanghai’s most prestigious mix-use retail and commercial addresses, the iconic L’Avenue complex purpose built for the LVMH Group.
Home to the LVMH headquarters and scores of designer labels like Louis Vuitton, Dior, Fendi, Chaumet and De Beers, L’Avenue is a symbol of “arrival”. Our design approach for this new centre was to create a novel experience for the clients of Jumpstart. The motivation was simple: to invite users to enjoy the space and facilities with a sense of discovery and destination.
The concept of “islands” was thus implemented. Elements of a client hospitality structure, supported by the impeccable service standards of Jumpstart, made it possible for this design concept to work. In the L’Avenue “Islands of Destiny”, our designers reinvented the notion of business for Jumpstart… to allow space to facilitate the discovery towards a destiny of opportunities.
For Jumpstart L’Avenue, our designers featured two ideas. Distinct yet complementary, these design and construction approaches were based on the “islands” concept.
Circular Chamfers: To create islands within the layout plan, our designers used the “J” in Jumpstart to develop circular chamfers as construction highlights. Without being ostentatious in the use of colours and lighting to express the notion of corporate luxury, the islands of meeting space were conspicuously designed to “float and meet” serendipitously.
Wings of Illumination: As a follow up to the award winning “J” lighting design of the first Jumpstart office in Shanghai, our designers challenged design innovation to create a new light and illumination experience for this office. Integrating the signature “J” lighting design into the circular chamfer construction, waves of light were created to highlight room entrances and key spaces. Subtly elegant yet robust, the “wings of illumination” present a sense of freedom and adventure to the “Islands of Destiny” at Jumpstart L’Avenue.
View the project showcase here.
